The Book

Selling The Fight celebrates one of boxing's most fascinating and often overlooked traditions: the art of promotion.

Long before the first bell rings, boxing begins with anticipation. The announcement. The headlines. The press conferences. And, above all, the poster. For generations, fight posters have been far more than advertisements—they have captured the excitement of the occasion, introduced future champions, immortalised legendary contests, and preserved moments that might otherwise have been lost to history.

This book brings together a carefully curated collection of boxing posters from the 70s, 80s and 90s, each telling its own story. From local hall promotions and rising prospects to world title fights and historic rivalries, Selling The Fight explores the people, venues and events behind the artwork, revealing how these remarkable pieces of ephemera have become an enduring part of British boxing's heritage.

More than a visual collection, the book is a tribute to the fighters themselves. Champions, contenders, prospects and journeymen who all played their part in creating the history of the sport. Their courage, determination and sacrifice deserve to be remembered, and the posters that once filled gym walls, shop windows and arena entrances remain lasting reminders of their achievements.

Whether you are a lifelong boxing fan, a collector of sporting memorabilia or simply someone who appreciates great sporting stories, Selling The Fight offers a unique journey through boxing's past—one poster at a time.

100+ selected British boxing Posters/Flyers from 1970-1999

50+ Original Fight Photos

Full fight card details

300 pages of images and fight reports

A4 Hardcover - £39.99 plus p&p

Published September 2026