Selling The Fight - The Art of British Boxing Posters

Selling The Fight - The Art of British Boxing Posters celebrates one of boxing’s most fascinating and often overlooked traditions: the art of promotion. Believed to be the first book of its kind, it tells the story of British boxing through the original posters and flyers that sold the fights.

Long before the first bell rings, boxing begins with anticipation. The announcement. The headlines. The press conferences. And, above all, the poster. For generations, fight posters have been far more than advertisements — they captured the excitement of the occasion, introduced future champions, immortalised legendary contests and preserved moments that might otherwise have been lost to history.

Selling The Fight - The Art of British Boxing Posters brings together a carefully curated collection of original British boxing posters and flyers from the 1970s, 80s and 90s, each with its own story to tell. From local hall promotions and rising prospects to world title fights and historic rivalries, the book explores the fighters, venues, promoters and events behind the artwork, revealing how these remarkable pieces of ephemera became an enduring part of British boxing’s heritage.

More than a visual collection, the book is also a tribute to the fighters themselves — champions, contenders, prospects and journeymen who all played their part in creating the history of the sport. Their courage, determination and sacrifice deserve to be remembered, and the posters that once appeared on gym walls, in shop windows and outside arenas remain lasting reminders of the nights they helped create.

The first book dedicated to telling the story of British boxing through its original fight posters and flyers, Selling The Fight - The Art of British Boxing posters preserves a part of the sport’s history that was never really intended to survive.

Whether you’re a lifelong boxing fan, a collector of sporting memorabilia or simply someone who appreciates a great sporting story, Selling The Fight - The Art of British Boxing Posters offers a unique journey through three unforgettable decades of British boxing — one poster at a time.